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The Team
Boomlads Shopping Guide
Its so much easier when you buy cheap department underwear, they have generic cuts and standard cotton fabrics that give you little support and dont make you feel special.
Designer underwear is different. Most of the brands sold by Boomlads.com are tailored to a man's body and support you in different ways, together with the stretch and type of fabric.
So, whats the right underwear for YOU?
It boils down to what you need and like in underwear ...
Support
Need to feel secure and 'uplifted'? Don't want to have anything loose? Go for a design that has a patented suport feature for the crotch area. These designs are more tailored around the croch area to give less moving around. Also look out for strong stretch fabrics like BigBoys with a pouch area for the ultimate support.
Sport & Gym
An area sometimes overlooked by men, underwear for when youre working out or playing sports is essential for good health. Modern fabrics can wick away sweat from your body to prevent bacteria. But you also need support and flexability in movement. Probably the most flexible underwear are the Bike Jockstraps.
Fashion
Looking to impress your partner and show them that youre a fashionable man, all the way down to youre underwear? Then concentrate on fashion brands like N2N, B*Boy and UDY. With multiple collections each year, these manufacturers keep you looking fresh and up-to-date. Any designs from these brands will keep youre partner happy.
Classic
Want to stay timeless? Want fashions to come and go and show your partner youre a man that isnt into fads? Stick to White or Black underwear and pick a brand with pedegree, something like D&G. However, stay away from the designs sold in department stores, most are lower grade product made to a price point. boomlads.com only sells the AAA grade of D&G.
Rare Brands
Tired of the same old underwear seen in most generic highstreet shops and department stores? To wear a brand that is hard to find says youre a man of distinction that doesnt follow the crowd. Its also a great conversation starter! Boomlads.com sells a wide range of underwear thats difficult to find elsewhere. Compare us to other stores, you wont be disappointed.
Price
When we started Boomlads.com we knew that men wanted a no-fuss, guaranteed way to get the best price on all the pants they buy. Boomlads.com is the only site in Europe (probably the world) that guarantees to be at least 10% cheaper than any other UK online or highstreet store, even on their sale prices!! So if its the lowest price youre looking for then there really is no other place to shop.
So now its all down to you and what YOU look for in your underwear, but at the end of the day, do you really want to wear the same old grey boxers or threadbare undies currently hiding in your draw? Start a fresh and throw out the embarassing pairs for some FRESH designs from boomlads.
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